Client
Darkbeam
Project
Brand and website update
Deliverables
Logo
Branding
Website
Printed collateral
Automating cyber risk
A fully automated cyber security platform, measuring and assessing risks whilst mapping to MITRE ATT&CK.
Problem
The current brand no longer reflected the company, its aspirations or its target audience.
Question
If a user came to Darkbeam’s website for the first time, would they get an idea of what they do and in the competitive cyber intelligence platform market, would the user feel that they were making the best choice?
Research
Market research into our competitors and broader tech sector allowed us to compare key market metrics that helped identify differences between its products and services and those of its competitors.
It enabled the company to revaluate and subsequently redefine its value proposition and get a better understanding of its unique selling point.
Solution
The brand itself required updating to reflect what its audience were expecting from a modern day tech company specialising in cyber.
A new logo, colour palette, website and collateral were created along with clearer definitions on its imagery and tone of voice.
Logo
Colour palette
Space Cadet
#22223B
Independence
#4A4E69
Heliotrope Gray
#9A8C98
Pale Purple
#FEEAFA
Medium Purple
#9381FF
Blue Munsell
#168AAD
Aquamarine
#80FFDB
Typography
Gillroy Extrabold
Gillroy Light
Website
Old
New
Result
By modernising the brand and reflecting its target audience they looked the part but by displaying more of the actual product and clearly displaying and promoting both the benefits of the product but it’s ease of use encouraged potential customers to contact the sales teams.
I’ve had the pleasure to work on a great number of projects, but some of them can’t be shown publicly. Please feel free to get in touch if you’d like to see something that isn’t here.
